Adam Alter is a psychologist and writer, currently based at New York University’s Stern School of Business. His academic research focuses on social psychology, judgment and decision-making, with an interest in the effects that subtle cues in the environment can have on human cognition and behaviour.
‘Irresistible’ is broken into three sections:
1. what is ‘behavioural addiction’?
2. ingredients of behavioural addiction; and
3. some possible solutions.